Configuring campaign elements
A campaign includes the following elements:
![*](Bullet.png)
Workflows that define campaign roles
![*](Bullet.png)
Permissions required to perform campaign tasks
![*](Bullet.png)
Stages that group tasks in a workflow
![*](Bullet.png)
Cells that define a campaign activity for a specific segment
![*](Bullet.png)
Properties that define specific activities
![*](Bullet.png)
Segments of data on which cells operate
![*](Bullet.png)
Media appropriate to communicate with the segment
![*](Bullet.png)
Resolution tables for history and response records
![*](Bullet.png)
Strategies that identify campaign goals
To configure a campaign using BIRT Analytics, use Campaign Workflow to define workflows, stages, permissions, and a resolution level for a campaign.