Configuring campaign elements

A campaign includes the following elements:

Workflows that define campaign roles

Permissions required to perform campaign tasks

Stages that group tasks in a workflow

Cells that define a campaign activity for a specific segment

Properties that define specific activities

Segments of data on which cells operate

Media appropriate to communicate with the segment

Resolution tables for history and response records

Strategies that identify campaign goals

To configure a campaign using BIRT Analytics, use Campaign Workflow to define workflows, stages, permissions, and a resolution level for a campaign.