Defining an action goal

You can associate an action with each campaign cell that describes a goal for the cell. In Campaign Workflow, action is a descriptive term only. Campaign Workflow includes the following default actions:

Marketing

Informative

Collect

For example, assign the Informative action to a cell that has a goal of sending advertising messages. Alternatively, define a new action goal, such as Prospect.

How to define an action goal

1 In Campaign Workflow, select Configuration➛Actions.

2 In Actions list, choose Create.

3 Define the following action details, as shown in Figure 7‑8.

In Name, specify an action name for selection in a campaign cell.

In Description, specify a goal for this action.

Figure 7‑8 Defining action details

4 Choose OK.